An SSL (or secure sockets layer) certificate proves to users, browsers, and search engines that your website encrypts data transfers. It’s a layer of protection which all websites should have, whether they feature data transfers between the users and the site. Let’s talk about SSL certificates and how to get one (for free). What Does […]
SSL Certificate – How to Get One for Free for Your Site Read More »
As I recently discussed in my complete overview on How Does Google Rank Pages, your CTR or click-through rate in Google search is one of the most important factors in ranking better. If you’re reading this, you already know the importance, you may already even know how to check your Google CTR, so let’s talk
How to Improve CTR in Google Search – 5 Guaranteed Hacks Read More »
Your Google CTR (click-through rate) refers to the number of clicks you get to your page versus the number of times it gets shown in Google search. So if a page is shown in Google 1000 times (impressions), and it earns 50 clicks, that’s a CTR of 5%. As I referenced in my overview of
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Google subheadings in search results, also known as sitelinks, are those navigational links which appear alongside a page’s title, description, and URL. Webmasters want subheadings to appear in Google for their site because it allows people to go straight to important pages on their sites. It also gives that webmaster more real estate/visibility in Google
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If you’re new to SEO, you’ve likely been looking for the answer to the golden question: how does Google rank pages? After all, discovering the solution to this question could mean early retirement for you, leveraging the flood of traffic which comes with dominating Google for the most searched keywords. While Google’s algorithm is kept
How Does Google Rank Pages – The 7 Ultimate Factors Read More »
Connecting your Google Search Console and Google Analytics accounts gives you additional data across both properties. This allows you to get a clearer picture about organic (Google based) traffic to your website. Connecting the two properties also gives you access to Search Console Insights, which provides a basic snapshot of how people are getting to
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This ever happen to you? You’re searching Google for a keyword you’re targeting and find your own listing only to see that Google is showing the wrong meta description. You go back into the page on your site to double check and everything looks right there. No, Google has indeed switched it out to show
Top 3 Reasons Why Google is Showing the Wrong Meta Description Read More »
Before you can rank well in Google, you have to appear in Google. Don’t assume that just because you’ve created your new page that Google will find it on its own. Google sometimes (always) needs help to add your page to its index for it to appear soon after publication. Thankfully it’s quick and simple
How to Add a Page to Google (in 2 Steps) Read More »
A sitemap is a director- format blueprint of your site. It’s essentially just a collection of links for every single URL which make up your website. It’s helpful for finding specific pages on your website for both people and Google alike. Let’s talk about how to create a sitemap for your website. How to Create
How to Create a Sitemap for Your Website (in 1 Step) Read More »
If you’re in the business of SEO or are just trying to get your business to rank better in Google, you’ve likely heard the phrase “local citations”. Let’s talk about what are local citations and how they can help your business outrank your competition in Google. What Are Local Citations? First, let’s define what are
What Are Local Citations? Read More »
